Search
-
Social networks: size isn't everything
Ipsos MediaCT's latest Social Heat index reveals that engagement across social media platforms is not related to audience size and Twitter means more for businesses than Facebook.
-
Different Worlds - The New Consumers
The end of summer: our summer business review brings together all our recent thought pieces, with an introduction by Chief Executive Ben Page.
-
The SNP's social media success
The SNP dominated discussion on social media during the Scottish election campaign
-
Why managing your reputation is more vital than ever
Reputation is a company's most important intangible commercial asset. So how do companies go about communicating what they stand for? Keith Glasspoole and Helen Lamb write in Campaign magazine
-
Nextradio gives a glimpse of the future
MediaCT Light Bites: Andy Haylett left the Nextradio conference with a real feeling of positivity and excitement at what the future holds for radio.
-
The Road to Digital Success - Summer Series
What do we know today about what characterises the most effective digital advertising?
-
Europe's Business Elite want both digital and traditional media
Europe's most successful and influential business leaders are increasingly incorporating digital media into their lifestyles, though not at the expense of traditional means, according to the latest Business Elite Europe survey from Ipsos MediaCT.
-
How banks can re-build trust through advertising
It is essential that promises made through banks' memorable advertising campaigns are followed up with action, says Jamie Robertson of Ipsos ASI.
-
Why newspapers and magazines should survive the digital age
In our latest MediaCT Light Bites blog, John Carroll asks, in an industry where we are led to believe that print is dying and tablets are the saviour, why has print stood the test of time?