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Ipsos Update - October 2016
Welcome to the October 2016 edition of Ipsos Update, our monthly selection of research and thinking from Ipsos teams around the world.
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The Poverty Premium in Scotland
Ipsos was commissioned by Citizens Advice Scotland (CAS) to conduct research on the `poverty premium' in Scotland.
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A tipping point for banking?
Following the recent Open Banking reforms announced by the Competition and Markets Authority, Callum Watling writes about how new technologies are reshaping the banking landscape and changing the way consumers interact with money.
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Ladders to social mobility after Brexit
Ben Marshall looks at whether Brexit is a “smell the coffee” moment for a different approach to social mobility and housing tenure.
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Social mobility stalls as housing dreams are dashed
Owner-occupation is the clear tenure of choice for most Britons but they think politicians are not being honest about the prospects for people to own.
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Boiling the Frog
Andrew Green, Global Head of Audience Solutions at Ipsos Connect, blogs on the inexorable rise of Ad blocking.
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Over half of customers think they are working harder than companies to fix problems
Jean-François Damais reveals an Ipsos study which found that, all too often, customers believe they are putting in more effort than companies to get things resolved following a negative complaint or incident.
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Ipsos Encyclopedia - Big Data
"Big Data" is a very broad term, used often - and for a variety of different purposes.
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Device Agnostic
A growing number of respondents want to take surveys using a mobile device (smartphones, tablets and laptop) which means we need to stay ahead of the game in our development of device agnostic survey design.
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Connected driving: public appetite but concern about safety
According to research by Ipsos for the RAC Foundation, the majority of drivers are interested in connected driving technologies, but both they and the wider public recognise how connections to the outside world have the potential to cause distractions and impact on safe driving.