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Lockdown TV: What habits will stick as we leave lockdown?
To help understand the changes to TV viewing, Thinkbox commissioned Ipsos to conduct a new real-time study following 12 households across the UK as their routines, needs and viewing habits change week by week.
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Organisational responses to COVID-19 based on the Forces of CX
The way organisations have responded to customers and employees has been a true sign of their culture and ability to adapt. These articles examine how some of the world’s biggest brands have acted in the months since the pandemic began, and how your brand’s consumer response can be on-point, based on the Ipsos Forces of CX: A human-centric framework to help organisations better design and deliver customer experience.
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The Forces of CX: Enjoyment
Here are three examples of brands delivering on the values of our CX Forces during the COVID-19 outbreak, providing practical examples showing how it is possible to build emotional connection with your customers.
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Ipsos Research Highlights - 15 May 2020
This week's Ipsos Research Highlights features what behaviours the British public deem unacceptable during lockdown, public opinion on public services and our fourth Life under Lockdown video diary.
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How to adapt your VoC programme during COVID-19
Continuing to engage with customers during COVID-19 is a strategic imperative. However, proceeding ‘as normal’ is neither empathetic nor likely to understand the full picture of changing customer experiences. Here we discuss how your brand must react to the functional and emotional needs of your customers.
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Signals #4: Understanding the coronavirus crisis
This fourth edition sees us continue to bring together our latest research on coronavirus and draws on our surveys, social media monitoring and the analysis of our teams around the world.
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Only 20% of people are happy to share online information for personalised recommendations
Ipsos' Tech Tracker is a biannual, GB nationally representative research survey which measures the emerging trends and developments in technology.
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Audience expectations in a digital world
Attitudes of audiences towards audio-visual content are changing.
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Media Choices: Is it all getting a bit OTT?
With an increased number of OTT (Over The Top) services comes a wealth of opportunities and challenges for broadcasters. Our new OTT measurement solution helps us to assess which services are appealing most to streamers.
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Three-quarters of Britons support quarantining cities and towns to prevent the spread of coronavirus
New global research from Ipsos into attitudes to coronavirus reveals a drop in Britons’ perceptions of how well the government is responding to the virus.