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It’s About Time: Measuring Media Impact
Time is useful as a complementary measure to assess the value of various media opportunities to advertisers.
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What the Nike campaign tells us about the risks & rewards of taking a stand
Nike's advertising campaign featuring Colin Kaepernick – a man described by the New York Times as “perhaps the most divisive American athlete of his generation” – is one of the most contentious examples of corporate activism in recent memory. What lessons can corporate communicators draw from the company speaking out on a ‘hot button’ issue, and how does this affect corporate reputation?
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Understanding children and young people's experiences of primary care
This research project - commissioned by NHS England and conducted by Ipsos - aimed to understand what matters most to children and young people when receiving primary care, and the most effective methods of seeking feedback about their experiences.
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A Digital Future for Random Probability Surveys
As data collection methodologies evolve from pure face-to-face, Ipsos has been actively innovating in push to web and mixed mode research.
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Personal Independence Payment (PIP) Claimant Research
The Department for Work and Pensions (DWP) has published findings from three waves of qualitative and quantitative research exploring claimants’ experiences of the PIP claim process.
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In-app advertising drives strong connection and conversion with users
A new report by Ipsos, commissioned by Google, investigates the potential of mobile apps and websites as an effective advertising channel.
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Legitimacy of Automated Enforcement: A public perception study for The RAC Foundation
The RAC Foundation commissioned Ipsos to explore what makes the application of camera-based enforcement technology acceptable to the public.
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Global attitudes towards the World Cup 2018 in Russia
The latest Ipsos Global Advisor survey was conducted in 27 countries around the world and explores the attitudes towards the FIFA World Cup 2018 in Russia among those aware of the upcoming tournament. The survey was conducted online among adults aged under 65.
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Rules for the perfect gift
‘Gifting’ is not a new concept in Marketing, but continues to be an important one. Whenever anyone gives a gift, they are expecting something in return - an appreciation perhaps, or a shared bonding moment. This is the principle of reciprocity
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Has the Digital Banking revolution finally started? The FinTech landscape in 2018
Spurred on by Open Banking, advocates of FinTech are forecasting a revolution in the financial services sector. But with the change seemingly slow to happen, Tom Erasmus asks will the latest innovations finally overcome consumer inertia?