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Using access to information to push up standards
Big Society blog: The Department of Health's new information strategy aims to use information and new technologies to push up standards of care and improve outcomes for patients - but will it work?
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The search for white space
How do we understand the world of evolving psychological needs, asks William Landell Mills of Ipsos Marketing in Brand Republic.
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Ipsos presented at the Science Communication Conference 2012
Sarah Castell and Jayesh Navin Shah presented at the British Science Association's 2012 Science Communication Conference.
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Disability in the media
The majority of the the public is unable to name a high-profile celebrity with a disability, according to a new Ipsos survey conducted for Mencap.
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A Guide to getting the best out of your Segmentation Analyses
A good segmentation study identifies and profiles promising target markets so that you can reach them with optimal marketing mixes.
The purpose of this paper is to provide a step-by-step guide to best practice in developing meaningful and relevant segmentation solutions. -
Audit of Political Engagement
Audit 8 explores public attitudes to civic and political engagement and participation in the context of the government's `Big Society'. It also looks at public attitudes to the new political and constitutional landscape in particular the impact on perceptions of Parliament and attitudes to the voting system in advance of the 2011 referendum
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One world, many places
This report from the Ipsos Social Research Institute sets out some factors that influence citizens' quality of life and what local and municipal governments can do to improve it.
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Customer Strategy in the Boardroom
Alex Bollen explains what our latest research among business leaders tells us about the changing business world in Loyalty Magazine.
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Ipsos rewarded for cutting edge research
At the high point of the year for the research industry, Ipsos was last night presented with the MRS Award for Research in the Financial Sector in recognition of its industry leading innovation.
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Focusing the Brand for the Coming Recovery
Is there a glimmer of light on the horizon? Perhaps. There are certainly glimmers of optimism that the worst recession since the 1930's may be abating, yet unemployment is still on the increase and consumer spending continues to be noticeably down, wreaking havoc on economies and confounding Marketers.