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Understanding Customer Relationships
Relationship marketing is a useful concept for understanding customers, but this paper looks at customer relationships from a different - and more holistic - perspective . It examines the extent to which the metaphor of personal relationships can be applied to interactions between individuals and companies, focusing on the customer relationship from the viewpoint of the customer rather
than the supplier . -
Complaint against Ipsos regarding publication of results for a survey for Transport for London
A meeting of the members of the British Polling Council (BPC) was held on Friday 16th May. Discussion concerned an Ipsos survey for Transport for London, aspects of which were released to the press by the Mayor of London, Ken Livingstone on 18th December.
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First quarter 2008 Ipsos' expansion better than anticipated
Ipsos first-quarter 2008 revenues came to 217.3 million euros, up 6.2% compared with the same period of 2007.
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Ipsos Political Monitor, April 2008
Ipsos's April Political Monitor (conducted 17-22 April 2008) shows the Conservatives leading over Labour by nine points among those 'certain to vote' at an upcoming general election (40% compared to 31%).
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Ipsos Political Monitor March 2008
Ipsos's Economic Optimism Index, which measures public optimism about the future of the economy, is currently the lowest it has been since March 1980.
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Despite everything, we still trust Auntie
Trust in the BBC has widely been called into question in recent months, with scandals over a Blue Peter phone-in vote and the documentary about the Queen. Despite this, the UK public are most likely to trust the BBC out of a range of British institutions, much more than they trust the government — which is just as well, since TV and radio broadcasters are seen by far more as being influential than are the government.
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Climate Change -- The Expected Role for Business
Public concern about climate change has doubled in the past year. Barely a day goes by without a media headline about the possible impacts.
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Ipsos Political Monitor February 2008
Ipsos's February Political Monitor, carried out between 21 and 26 February, shows the Conservatives on 39%, Labour on 37% and the Liberal Democrats on 16%.
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Political Commentary - Concern About The Economy At Highest Point In Nearly Ten Years
For the second month in a row, Ipsos's Political Monitor data shows that public concern about the economy has moved into the top five issues facing the country. Almost one in five people (18%) spontaneously mention the economy when asked "what would you say is / are the most important issue(s) facing Britain today?".