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RAJAR tests new smartphone derived audience analyses, powered by MediaCell
Ipsos MediaCT has been commissioned by RAJAR to extend and expand its Radio Listener Panel for a further year.
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Are we gambling with the truth?
John Carroll talks about big data and what to expect from this year's Media Research Group conference in Monte Carlo.
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Leveraging the social media paradox
When trying to understand social media we need to think critically and be aware of contrary viewpoints, writes Phil Shaw, director, Ipsos ASI.
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Achieving social media success
Despite people predicting the end of social media every time Facebook shares drop, social media is now stronger than ever, writes Ines Nadal, Research Manager, Ipsos ASI.
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"I am leaving my bank. Who should I switch to?"
Chris O'Brien looks at the power of recommendation and why more people, when asked who they would switch to, do not mention the larger banks.
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Measuring emotional engagement through biometrics
Biometric measurement can be a valuable tool in helping us understand how advertising works, writes Keith Glasspoole, deputy managing director, Ipsos ASI.
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Will your innovation sink or swim?
Don't embark on innovation without first understanding your market, writes Jonathan Weeks, director, Ipsos Marketing in Brand Republic.
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Social media and mobile - buzzwords of the year (again)
The use of mobile or social media is now the norm for most of our surveys' respondents. Is the research industry up to the challenge?
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Are targeted TV ads smart?
Can we be certain that the increased targeting of advertising is going to be attractive to consumers in the future?
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Latest official radio listening figures released
Radio expert Andy Haylett looks at the RAJAR release for Q4 2011, following a record breaking period in Q3.