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Right Media, Right Moment: Understanding People in the Media World
Media owners face the dual challenge of building a brand that people choose to spend time with, and demonstrating to advertisers that their platform can deliver the right audiences and impact. In order to do that they need to be able to prove the unique value they bring, whether comparing or by showcasing what they do really well.
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Web Listening
Social Intelligence delivers insights that drive strategic decisions and performance, from consumer expression and behaviours found in social media, search and other online data.
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Beyond the bubble - housing and the public
Ben Marshall blogs for Chartered Institute of Housing as they celebrate their centenary year.
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Ipsos Encyclopedia - Advertising Tracking Research
Ad Tracking research refers to the concept of evaluating the in-market performance of advertising and the greater definition of 'marketing communications' and any brand touchpoints.
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Little change in public's views towards Europe in last month - public still expects `remain' to win
As David Cameron ramps up his efforts this week to secure a new deal for Britain in the EU Ipsos's latest Political Monitor reveals little change from January amongst the public when it comes to how they will vote in the referendum on EU membership.
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Survey of MPs on the European Union
Ipsos surveyed UK MPs on their attitudes to the European Union and the forthcoming EU referendum.
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The blame game? Women's views on generational strife and solidarity
New research by Ipsos for Mumsnet shows that Baby Boomers are seen as having the best quality of life - but Generation X feel they have had many of the same advantages, only without the resentment.
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Economist/Ipsos December 2015 Issues Index
The December Issues Index shows that concern about the combined issue of defence, terrorism and foreign affairs has increased by 29 percentage points since November, and is now the most important issue concerning the public, mentioned by two fifths (42%).
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Paris attacks have not changed Britons' view on refugees much
A new survey by Ipsos reveals British attitudes towards the refugee crisis and its entanglement with national security. The exclusive poll uniquely captures public attitudes both before and after the tragic events in Paris last weekend.
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Ipsos and Demos/CASM call for better ethical standards in social media research
Ipsos and Demos call for better ethical standards in social media research in a new report published today, which finds just 38% of the public are aware their social media posts are potentially being analysed for research projects.