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The Age of the Algorithm
It is hard to find a major audience measurement service that does not employ statistical wizardry of one sort or another.
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Ipsos and the 2017 General Election
The Ipsos / GfK Exit Poll for BBC News, ITV News and Sky News once again proves accurate.
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Is Data really a currency?
Leo Cremonezi explains how our personal data is the new currency for today's digital advertising ecosystem.
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Ipsos Final Election Poll 2017
Ipsos’s final election poll for the Evening Standard indicates that Theresa May and the Conservatives are on course to win the 2017 General Election.
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The number of young people that will vote could decide the election
Ben Page writes for the Times Red Box and walks us through the challenges for pollsters during election time.
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Understanding the General Election using Neuroscience
New research published today by Ipsos provides an insight into not just what people say about voting intention and support for parties / candidates, but also the conviction of these views.
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Your Care Rating 2016 Survey Report
This research report accompanies care home results, presenting findings from the Ipsos surveys.
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Theresa May’s personal ratings fall as Labour reduces Conservative lead
Ipsos's June 2017 Political Monitor shows Theresa May’s personal ratings falling since May, as Labour reduces Conservative lead.
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Drinkaware Monitor 2016: Teenage drinking and the role of parents and guardians
Ipsos surveyed UK 13-17 year-olds and their parents to provide a picture of their drinking attitudes and behaviours.
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New global poll finds unemployment remains the top issue globally — but in Britain healthcare is the single biggest worry for the fourth consecutive month.
New study finds the majority of people across 26 countries think that their country is on the wrong track — South Africa, Mexico, Brazil, South Korea, Italy and France are the most concerned.