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There is an app for that: How apps can add extra value to the world of music
Elliot Whitehead explores the different ways in which apps can help add value for consumers, brands and artist in the music industry.
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Who Will Win the Race to Treat NASH?
Dr. Sabina Heinz and Victoria Allan write for Pharma Exec on our research into NASH (Non Alcoholic Steato Hepatitis) and ask where the biggest buzz around the pipeline products is.
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Employer Investment Fund (EIF) and Growth and Innovation Fund (GIF) Programme Level Evaluation
Ipsos and the Institute for Employment Studies were commissioned to undertake a programme level evaluation of the Employer Investment Fund (EIF) and Growth and Innovation Fund (GIF).
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Six mega trends in TV
From real-time optimisation, to storylines that progress across different screens, Ipsos Connect's Beckie Goodfield in Mediatel examines the game-changing developments for TV and its advertising.
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Evaluation of Teaching Scotland's Future
Ipsos Scotland was commissioned by the Scottish Government in July 2015 to evaluate the early impact of Teaching Scotland's Future (TSF) on teacher education and professional learning.
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Branded Content: Optimising for Brand Impact from Development to Measurement
When it comes to Branded Content we have a key set of principles we follow across the creation, testing, and assessment phases.
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Ipsos Encyclopedia - Advertising Tracking Research
Ad Tracking research refers to the concept of evaluating the in-market performance of advertising and the greater definition of 'marketing communications' and any brand touchpoints.
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Help to buy - its impact on home buyers
The Help to Buy Equity Loan Scheme has made consumer demand more effective, feeding through to an increase in housing supply.
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Branded Content: Emperor's New Clothes or the Future of Marketing?
Content is the touchpoint du jour for more and more marketers. In this thought piece Ipsos Connect's Eleanor Thornton-Firkin explores the framework for successful branded content and resonance with people for the content, platform, and brand.
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Evaluation of the Reducing Reoffending Change Fund
The Scottish Government (along with the Robertson Trust and Scottish Prison Service) commissioned Ipsos Scotland, in collaboration with a team of academics led by Professor Gill McIvor, to carry out an evaluation of the Reducing Reoffending Change Fund (RRCF.)