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How banks can re-build trust through advertising
It is essential that promises made through banks' memorable advertising campaigns are followed up with action, says Jamie Robertson of Ipsos ASI.
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Ipsos MediaCT Launches Electronic Radio Meter
Ipsos MediaCT is beginning a major field test of its revolutionary mobile radio audience measurement system.
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Media usage continues to grow amongst Europe's Business Elite
Four out of ten of Europe's Business Elite read one or more of the region's international publications according to a new survey by Ipsos MediaCT
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Analysts and the Euro
Cohn & Wolfe commissioned MORI to produce this study as part of a strategy to promote the work of Deloitte Consulting in euro-related projects. This specific project is intended to generate brand publicity on a pan-European basis and demonstrate expertise and insight into the implications of the euro's introduction.
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M&S takes top management and governance awards
Marks & Spencer has won the MORI / PA Consulting Group's Sundridge Park Management Centre 'Quality of Management Award'. The award is given to the British company which Britain's captains of industry, city institutions and business journalists perceive as having the most impressive quality of management for future development, according to MORI survey findings.