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Pharma’s patient-focused missions more important than ever
Today at the eyeforpharma Philadelphia conference, The Aurora Project announces the release of its 2nd Annual Patient-Centric Benchmark Survey.
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Getting closer to SMEs: a six-step relationship builder for banks
Research Director Georgiana Brown has a six-step guide for banks on how they can build better relationships with SMEs. This article originally appeared in Global Banking and Finance Review Magazine.
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Adhering to adherence. The no-blame approach
Adherence is one the biggest challenges facing healthcare today. Sub-optimal adherence results in sub-optimal health outcomes, which burdens a system already buckling under many other pressures.
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Show me the money
In a highly private topic matter tied up in the desire to project a certain self externally, untangling the complexities of financial management from the cultural eco-system it sits within has never been so important. Using two ethnographic case studies, we reveal the differences between what we say we do, and what we actually do.
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How SMEs are giving women more business options
A study of SMEs across Europe found that they offer women founders new employment choices in a world where the nature of work is changing. We explore some case studies, asking women what it is exactly they find so attractive
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Patient-Centricity: Decoding The Buzzword
No matter how you slice it, pharmaceutical companies across the industry are scrambling to be perceived as putting the patient first. But who is making good on this? What more needs to be done?
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Ipsos shortlisted for the 2016 AQR Prosper Riley-Smith Qualitative Excellence Award
Ipsos are delighted to be shortlisted for the 2016 AQR Prosper Riley-Smith Qualitative Excellence Award.
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Ethnography: An Unfiltered View of Reality
Originally used as a method to understand tribes or cultures in distant lands, today ethnography is applied to any culture including our own.
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Ethnography
Ethnography is a qualitative research technique, characterised by spending extended periods of time with people. We immerse ourselves in their world so we can observe and understand what they say, what they do and how they do it.