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Young people are as pessimistic about the economy as they were during the pandemic
Women aged 18-34 the most pessimistic about future of the economy according to an Ipsos poll
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Majority of Britons feel worse off since the last General Election
Do you feel better or worse off since the 2019 election? Our latest Ipsos Political Pulse survey.
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Clear majorities think Rishi Sunak’s government has done a bad job on key public priorities such as the NHS and cost of living
The December 20203 Ipsos Political Monitor explores public attitudes to the job Rishi Sunak’s government has done in key areas, whether Labour would do a better job and what impact they think recent changes in the Autumn Statement will have on their personal finances next year.
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Decoding the European Mobile Wallet Evolution
The prevalence of Mobile Wallets has risen exponentially over the last two years, stemming from the rapid growth of smart-phones, technological advancements in payment acceptance, government initiatives to support a more cashless society and consumer desire for convenience and speed.
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Signs of Success
In this Ipsos report we dig deeper into the signs of success. Our objective is to answer the deceptively simple question of “what does it mean to be successful in the UK today?”
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Britain is a nation of “satisficers” rather than “strivers”, Ipsos report finds
“Signs of Success”, a major new research report from Ipsos, reveals deep generational and geographical divisions in our perceptions of success.
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Nationwide: Reaping the rewards of demonstrating empathy
Recent research conducted by Ipsos across numerous categories brought to light the importance of Expectations, Context, and Empathy in driving brand choice.
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People still feeling the pinch, fed up with ‘shrinkflation’ as 2023 wraps up
The latest wave of the Ipsos Global Inflation Monitor finds people across 33 countries will have more money to spend in the next year as red-hot prices cool off slightly in many places; and almost half of the global public are seeing red over products getting smaller but prices staying the same.
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Do the public praise or blame Rishi Sunak and Jeremy Hunt when it comes to inflation?
Who do the public blame or praise on inflation? A new Ipsos poll explores public attitudes to the economy, inflation and Rishi Sunak’s performance in delivering against his 5 key policy pledges announced earlier this year
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More than two in five Britons worry about how much Christmas is going to cost
The cost of Christmas worries more than half of young people and renters in Britain according to the November 2023 Ipsos Political Monitor