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The Departure Lounge – public attitudes to death and dying
Death may be certain, but our attitudes towards it are changing. How might we want to die in the 2020s?
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The Ipsos Almanac 2019
Welcome to the Ipsos 2019 Almanac - a look at what our research has told us about the state of Britain in another year of Brexit and a general election.
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Who do the public think is on the side of 'the British Establishment'?
New Ipsos research shows who the public think is on the side of ‘the British Establishment’ depends on how you voted in the 2016 EU referendum.
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Jeremy Corbyn won’t get what he wants because he is more unpopular than a no-deal Brexit
The public do not want a no-deal Brexit. As Jeremy Corbyn announces plans for a vote of no-confidence, Ben Page explores the possible outcome for the Metro.
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The impact of declining trust in the media
Conventional wisdom suggests that global levels of trust in traditional media have declined over the last five years. Is this true and, if so, what does it mean for corporate communicators?
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Unpacking product subscription models
This white paper unpacks the barriers to adoption and identifies the drivers that could propel product subscriptions forward and unlock consumer demand.
Measurement of Readership
Understanding reader behaviour across publisher media platforms.
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Three-quarters would make spreading fake news a crime
New Ipsos / King's College London Polling Club survey shows 7 in 10 worry about influence of fake news on a referendum or election.
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It’s About Time: Measuring Media Impact
Time is useful as a complementary measure to assess the value of various media opportunities to advertisers.
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Worry about Brexit and the EU rises once more, while concern about poverty and inequality reaches record levels
Public concern about Brexit rises further, while worries about crime and poverty displace the economy and immigration from the top five - Ipsos Issues Index December 2018.