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The Value of Biometrics
Partnering biometrics and conventional research can increase our understanding of what makes powerful creative work, writes Keith Glasspoole of ASI in Brand Republic.
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CSR in a social media driven world
Jonathan Weeks in Marketing draws a distinction between how consumers are protected on social media networks and by market research agencies.
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Social networking = Cyberbullying?
One in ten (10%) British parents say their child has experienced cyberbullying according to new research from Ipsos released today.
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Ipsos Global @dvisor Wave 27: Cyberbullying
One in ten (10%) British parents say their child has experienced cyberbullying according to new research from Ipsos released today.
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Smartphone advertising: form, functionality and brand
Louise Brice of Ipsos ASI in Campaign magazine blogs on Smartphone ads - who are the winners?
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A power that can be felt
Understanding emotional response to advertising is a goal pursued by advertisers, agencies and research agencies alike writes Keith Glasspoole of Ipsos ASI in Campaign magazine
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Show mothers (and fathers) you care...
Mothercare has suffered a tough 2011 with profit warnings and falling sales. It needs to do more to get parents back on side, says Laura Furniss, development manager, Ipsos.
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It All Comes Together in London
RAJAR Q3 data: the gap is closing between the top three radio stations in London, explains Andy Haylett.
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The Entertainer: Youth and Advertising
Tara Beard-Knowland writes in Campaign about young people and how they interact with media, technology, advertising and brands.
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Londoners' verdicts on the riots
New Ipsos polling for BBC London's Inside Out explores Londoners' verdicts on the Metropolitan Police's handling of the riots, how Londoners think the Police should handle any future riots, and what role activities for young Londoners could play in preventing future disturbances.