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Leveraging the social media paradox
When trying to understand social media we need to think critically and be aware of contrary viewpoints, writes Phil Shaw, director, Ipsos ASI.
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The complexities of the impact of `Bedroom Tax'
Steven Treanor explores the potential impact of Housing Benefit Reform on landlords, families and communities
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Measuring fuel poverty in Scotland
Chris Martin looks at the recent developments relating to the Fuel Poverty measures
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Fifty shades of opportunity
Brands are realising that sex is no longer a dirty word, writes Karolina Drakic, associate director, Ipsos Marketing.
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Whose health is it anyway?
What roles do government, food manufacturers and retailers play in promoting healthy eating?Jonathan Weeks Ipsos Marketing discusses this in Brand Republic.
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"I am leaving my bank. Who should I switch to?"
Chris O'Brien looks at the power of recommendation and why more people, when asked who they would switch to, do not mention the larger banks.
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Think BR: Communicating Britishness through advertising
Particularly this year, home-grown brands are emphasising their Britishness, writes Keith Glasspoole of Ipsos ASI in Brand Republic.
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Scottish House Conditions Survey
The Scottish House Condition Survey (SHCS) was the largest single housing research project in Scotland. Now conducted as part of the Scottish Household Survey, it is a national survey that links the physical condition of Scotland's homes to the experiences of its householders.
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Economist/Ipsos June Issues Index
Despite the Eurozone crisis, just 8% place the Euro/EU amongst the most important issues facing the country, as general economic issues continue to dominate.
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What The Royal Polling Numbers Reveal About The Monarchy and the People
If we're measuring success in terms of opinion poll findings, there can be little doubt that The Palace goes into this weekend's Jubilee celebrations in rude health says Simon Atkinson.