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RAJAR tests new smartphone derived audience analyses, powered by MediaCell
Ipsos MediaCT has been commissioned by RAJAR to extend and expand its Radio Listener Panel for a further year.
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New Trends in shopping
Louise Brice in Brand Republic looks at why being able to spot and ride the wave of a new trend is both very difficult and yet extremely profitable if you get it right.
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Are we gambling with the truth?
John Carroll talks about big data and what to expect from this year's Media Research Group conference in Monte Carlo.
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Congratulations to our MRS Awards Finalists
Ipsos is celebrating its five nominations in the Market Research Society (MRS) Awards 2012.
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Take centre stage
The housing crisis is a great opportunity for political parties to win over the public, says Research Director, Ben Marshall, in his latest article for Inside Housing magazine.
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How People Use Tablets
Two years after the launch of the first tablet Mary Fitzpatrick talks about who is using it and what it gets used for.
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Making the most of mobile advertising
Ines Nadal, Research Manager, Ipsos ASI looks at why despite the massive growth, mobile advertising has yet to find a formula that truly engages consumers.
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Conferences 2012: what's the big issue?
Unemployment is becoming a more important concern for the electorate and is likely to be a big talking point at the party conferences over the next few weeks, says Ben Marshall in Public Finance magazine.
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ASI Digital event - the smart device revolution
Mobile devices are becoming integral to our lives. Find out how Ipsos has developed innovative mobile apps and solutions to help you gain in the moment understanding of how people behave, respond and interact with your brand, advertising and word-of-mouth.
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Chugging: Is this how the public perceives charitable giving?
Phillip Westwood and Lewis Hill look at recent data on public views on fundraising techniques used by charities including `chugging'.