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The Entertainer: Youth and Advertising
Tara Beard-Knowland writes in Campaign about young people and how they interact with media, technology, advertising and brands.
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Economist/Ipsos October 2011 Issues Index
The September Economist/Ipsos issues index shows that almost seven in ten (68%) are concerned about the economy, an increase of nine percentage points since September, and the highest level since the coalition came to power in May last year
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Planning an `independence generation' - can the SNP persuade voters to back an autonomous Scotland?
Mark Diffley analyses the mood among Scottish voters ahead of the SNP party conference in Inverness.
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Social Media & The 2011 Scottish Parliament Election Campaign
Twitter, blogs and other social media have created a public forum for exchanging views and information. This report discusses the role of social media in the 2011 Scottish parlimentary election campaigns.
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Understanding public opinion on immigration in Britain
Findings from this survey of adults in Great Britain, conducted by Ipsos on behalf of The Migration Observatory at Oxford University, show public attitudes to immigration are nuanced and complex. While the public are still keen to see an overall reduction in immigration, their attitudes vary depending upon which immigrant groups they are considering.
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Who makes the brand choice in your house - the chicken or the egg?
Do we shape our children's future brand choices or do they help to shape ours, asks Laura Furniss in Brand Republic magazine.
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Londoners' verdicts on the riots
New Ipsos polling for BBC London's Inside Out explores Londoners' verdicts on the Metropolitan Police's handling of the riots, how Londoners think the Police should handle any future riots, and what role activities for young Londoners could play in preventing future disturbances.
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Reputation Council Insight & Ideas Report October 2011
This report explores the challenges of managing reputation in the age of austerity, further discussion of the case for reputation management in terms of the benefits and barriers, and looks from an internal perspective at the purpose and authenticity of company values.
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Children's Well-being in UK, Sweden and Spain:
Status technology and clothing brands play a significant role in creating or reinforcing social divisions amongst children between the `haves' and the `have-nots', according to a new report by Ipsos for UNICEF UK.
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Conservatives are trusted on their traditional strengths while the public prefer Labour on `softer' issues
The Conservative Party is most trusted by the public to preserve law and order, encourage individuals to take responsibility for themselves and promote family values.
Labour are most trusted to give children and young people a good start in life and be fair to all sections of society
Liberal Democrats struggle to gain traction on many issues - although their best score is on protecting the environment