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Why we connect
With approximately 80% of all adults in the UK accessing the internet in Q1 2011, several questions are raised regarding not only who connects, but why.
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Ipsos Global @dvisor Wave 20
New research by Ipsos shows that only one in ten Britons rate the economy as `good'. The latest Global @divsor survey conducted in 24 countries ranks Britain amongst the most negative nations in the world.
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Smartphones on the rise - but for how long?
Last year saw a surge of activity surrounding the smartphone industry. That was in 2010 - has this changed at all in 2011?
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Political Communication in Britain
Political Communication in Britain provides unique insights into the UK General Election of 2010 from those who fought, reported and polled the campaign.
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It's time for the financial services industry to listen to consumers
By not engaging with a growing, and increasingly savvy online population, financial brands are risking missing out on an important source of insight. In our latest publication, Ipsos examines the impact of social media on the financial services industry.
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Britons are among the most negative on the economy in the world
According to new research from Ipsos's Global @advisor online research conducted in 24 countries, just one in ten (12%) Britons rate the economy as "good" the same proportion (11%) expect the economy to strengthen in the next six months.
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Three in four British adults are online
Recently published data from the National Readership Survey (NRS Jan-Dec 2010) tell us that three quarters of the adult 15+ population of Great Britain have accessed the internet in the past 12 months.
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Does the nation love their DAB radio?
18.5 million adults are DAB owners, yet only an estimated 12.6 million are confirmed listeners. What are the other 6 million doing with their DAB sets?
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The snow helps boost local radio listening
RAJAR figures for Q4 2010 indicate an increase in radio listeners, however each one listens for shorter periods.
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TV on alternative platforms
The technological advances of recent years have brought about significant changes in how we can choose to access video content. They have given us the ability to timeshift and create our own viewing libraries, to choose between downloads and live streaming online, and to access on-demand programming both online and through the TV set.