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Divine Inspiration Is Our Speciality!
Richard Branson is considered more inspirational than the Pope according to a survey conducted by MORI on behalf of the BBC's Heaven and Earth Show, and 1 in 3 believe that they're going to heaven, but hardly anyone believes that they're going to hell.
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The Polls In 2000
An editorial in the Daily Telegraph last month (5 December) suggested that MORI's polls in The Times systematically under-represent Conservative strength, and further that this is because they are conducted face-to-face rather than by telephone. The article cited several arguments in support of its case which were based on factual errors. We wrote to the paper correcting these errors, but it failed to publish our letter. It is not true as they alleged that face-to-face polls tend to find lower Conservative support than telephone polls. Nor is it true that MORI's polls find systematically lower Conservative support than those of the other polling companies. But since some of these misconceptions seem to be widespread, and the Telegraph was only echoing the wishful thinking which seems to be still entrenched in some corners of Conservative Central Office, it is perhaps time for a systematic review of the evidence, taking the whole of the year 2000 as our basis.
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Political Polling In Britain - The History
Dr Henry Durant, the man who introduced opinion polling to Britain, once described it as "the stupidest of professions" - for who else is stupid enough to publish a prediction on Thursday morning that may be proved wrong on Thursday evening?
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New Figures Suggest Worsening Public Complacency Of HIV Threat In Britain
A MORI poll published today by NAT (National AIDS Trust) to mark World AIDS Day finds that two-thirds of the public in Great Britain have not changed their lifestyle in response to HIV/AIDS despite the vast majority knowing that unprotected sex is the main cause of HIV infection.
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How UK Investors Choose A New Fund
Past financial performance is still a vital factor for investors when choosing a new investment
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Three Frequently Asked Questions
There are a number of questions about the polls that we get asked time and time again. Over the next few months, as we run up to the general election that will probably be held next year, I am going to try to answer some of them here. Let us begin with some questions about sampling:
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Ethical Consumerism Research
Overall, value for money and the quality of products are seen as most important when purchasing. The way the company is seen to treat its employees is seen as very important by over two in five of the British public, while a third consider its impact on the environment very important. Customer service would be most likely to persuade the public to buy one product over another, when price and quality are consistent, while the brand name or image is seen as most important to those aged under 35.