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Ipsos Research Highlights - August 2019
This month's Ipsos research highlights includes first views of Boris Johnson who begins his term as Prime Minister as satisfaction with the government hits a historic low. Elsewhere, we explore public attitudes to a no deal Brexit; and there is continued concern about the NHS.
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Sticking with the status quo - a risky bet for the gambling industry
Gambling companies are facing an increasingly cynical atmosphere in the UK. Lawmakers, the general public, and wider stakeholders are questioning the integrity of the industry's business model and challenging the societal licence to operate in its current format. What can communicators within the sector do to proactively build trust in the industry, and how can this improve its reputation?
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45% of people think that taking time off to care for a child has a negative impact on a person’s job.
A new look into attitudes towards shared parental leave highlights the differences between genders and generations.
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The impact of declining trust in the media
Conventional wisdom suggests that global levels of trust in traditional media have declined over the last five years. Is this true and, if so, what does it mean for corporate communicators?
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Britons choose Donald Trump, Putin and Kim Jong-un as leaders they want to send away to the moon
Our new Omnibus survey for the 50th anniversary of the Moon landings ask about Britons' attitudes to space and reveals the politician they'd like to send away on a one-way ticket to the moon.
Insight & Advisory Services
In-depth understanding of consumer generated data thanks to artificial intelligence coupled with decades of research rigour.
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Conservative voters in Reading West prepare to roll the dice with ‘loose cannon’ Boris Johnson
Keiran Pedley and Charlie Daniels went to the marginal constituency of Reading West to organise a focus group for BBC Radio 4's Today programme.
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Britons joint top for prioritising human rights in international trade, global survey finds
Britain ranks alongside Sweden as top for prioritising human rights in international trade. The finding comes from a major 24-country, 17,000-interview online survey by Ipsos and King’s College London.
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Three-quarters think Britain has become less neighbourly
Three-quarters believe Britain has become less neighbourly… and it may be because of our bad parking!
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Ipsos Update - June 2019
June’s edition of Ipsos Update presents our latest research and white papers on topics including mystery shopping, global views on Europe, ethics in social media research and ageing in Japan.