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New world success looks much like old world success
John Hallward discusses how he feels brand success is still about stirring emotions in people.
In this new world where change is the only constant, we have the perfect storm with changes in:
Brand Management
Advertising
Much of the change in this new world is beyond our control. But, brand success does still lie in the hands of brand owners. Brand success is still about stirring emotions in people, and not about the executional means to reach them. -
Scottish universities and reputation management
Dr Sara Davidson asks why Scottish institutions aren’t performing better in reputational terms and is there more that can be done to address this?
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Key trends in Big Data and the opportunity this provides for the Market Research industry
Financial Statement blog: Charles Adriaenssens asks how our industry should approach Big Data and incorporate it into its offer.
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Family Matters
New Ipsos research, conducted on behalf of the Family and Childcare Trust, tracking families coping with the impacts of austerity measures, has shown that financial pressures are increasingly spilling over into family life and putting relationships to the test.
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Citizens, service delivery and the surveys...
The imperative to make financial savings has prompted public sector leaders to change the way in which they approach service delivery, says Ipsos Research Director, Victoria Harkness in her latest article for LGC magazine.
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Don't write off the 'Yes' vote just yet
After a year to forget for supporters of a `Yes' vote, our latest poll suggests that the gap between the two sides has narrowed a little.
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Housing associations anticipate a substantial impact from the introduction of welfare reforms
More than 80% of housing associations anticipate that the introduction of direct payments to tenants will affect their organisation a great deal or a fair amount.
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Ipsos appoints new Managing Director UK & Head of Western Europe
Ipsos announces the appointment of Gareth Phillips as Managing Director UK & Head of Western Europe for Ipsos Healthcare.
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Engaging the public in setting strategy for research into Basic Bioscience Underpinning Health
BBSRC commissioned Ipsos to conduct a general public workshop to explore what "healthy" means to people and their views on the challenges to health facing our society.
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Is Britannia cool again?
Deborah McCrudden, Managing Director at Ipsos ASI looks at how "being British" is depicted in our advertising for Brand Republic.