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Online advertising experiences survey
A recent Ipsos survey, commissioned by the Department for Culture, Media, and Sport (DCMS) provides evidence on the online advertising experiences of internet users aged 18 and over, as well as children, through insights provided by their parents.
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More than half of the public would support farmers if they decided to strike, in line with support shown for nurses and ambulance workers
Pensioners, farmers, small businesses, working people and ‘people like me’ are the groups most seen to be treated worse than they should be by the British government.
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Around half of all Britons engage in 'doom spending'
New research from Ipsos reveals that "doom spending", the act of purchasing items to alleviate sadness or anxiety, is a popular trend among Britons.
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Just over two in five think the Royal Family are good value for money – but Britons aged 18-34 are split
New research from Ipsos, carried out 8-11 November, examines public opinion in Britain towards the Royal Family.
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Collecting data on income, assets and care needs to inform policy decisions on paying for social care
Laura Tuhou and Claire Lambert look at the feasibility and acceptability of collecting data about people’s income, assets and care needs as part of a survey aiming to inform future policy decisions about paying for care and support, and at what could make a survey on this more acceptable to the people invited to take part.
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Be Distinctive Britain
If Britain were a brand, what kind of shape would it be in? Has it lost its way, or is it still punching above its weight? Great Britain or not so Great Britain? Ipsos, in partnership with JKR and The British Chambers of Commerce surveyed 3,000 consumers and 1,100 UK business leaders to find out.
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Over half of UK adults view racism in football as a problem
New polling from Ipsos explores perceptions of the most serious challenges facing professional football in Britain today.
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Misfits and the Machine: Why AI alone can’t crack creative effectiveness
In the second of our AI in Advertising papers, we explore the benefits and limitations of using AI in ad development.
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A call to action for a brighter future for the European video game industry
Policy recommendations shaping the European video game industry. Download our 2023 Key Facts Report and Manifesto now.