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The Reputation Council Report - 2017
Our twelfth sitting explores how 127 communications leaders across 22 countries are responding to an increasingly fractured communications landscape.
This year's report examines issues ranging from the impact of Brexit, and tweets from @realDonaldTrump, to the rise of corporate activism, and the implications of Amazon’s Alexa giving Jeff Bezos a microphone into millions of living rooms. -
Open Banking – the friction paradox
Friction can help ensure that people don’t stumble into making unwise financial choices. With Open Banking on the horizon, how much friction is enough, and when might it not be as useful?
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Shakespeare still has power to shock
The Royal Shakespeare Company, in collaboration with Ipsos, ran an innovative project to monitor the emotional engagement of a theatre and cinema audience.
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Launching Creative Excellence
A space agency would never launch a flight without the correct readiness review. So, should you launch your creative without carrying out those critical checks?
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Has the political centre of gravity moved?
As party conferences conclude for another year, Ben Page surveys the political opinions of the nation and explains what it all means for local government.
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Diversity matters (and inclusion does, too)
In our latest blog, Jordana Moser, Senior Research Executive at Ipsos LEAD, discusses how diversity and inclusion affects employee engagement.
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Ipsos Research Highlights - August 2017
Ipsos's Research Highlights for August 2017 includes seven in ten Britons think the country is on the wrong track but Global Consumer Confidence is on the rise.
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Brexit and the NHS remain the dominant issues facing Britain
The August Ipsos/Economist Issues Index continues to show Brexit and the NHS heading the public’s list of the biggest issues facing Britain.
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How to improve employee engagement in times of change
In our latest blog, Antonis Kazouris, Research Executive at Ipsos LEAD, discusses the importance of employee engagement in times of change.
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Over a third of consumers believe social purpose should come before profit
New research by Ipsos in partnership with Neil Gaught & Associates and Forster Communications highlights the public’s strong belief that the current way of doing business isn’t working and their desire to see business to do more to make a positive difference.