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2018 international traders and investors study
Results of the latest Ipsos business survey for Department of International Trade have been published. The survey measures attitudes and behaviours towards the UK, identifying key enablers and barriers to business, as well as exposure and response to two international business to business (B2B) GREAT Britain campaigns.
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We see with our mind, not just with our eyes
This white paper argues that it is essential to link responses to a product’s appearance back to the visual features that trigger them.
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Let’s Get Phygital
View our on demand webinar for a demonstration of Simstore, Ipsos’ virtual shopping solution.
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Ipsos Creative Excellence's new video sparks Creativity
Creativity is Business. Ipsos’ Creative Excellence bringing back the magic.
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More expect house prices to fall than at any point since 2011
The latest Ipsos survey on the UK housing market reveals a significant fall in expectations about house price rises
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Ipsos Launches Simstore Virtual Solutions
An online, highly automated platform offering a suite of virtual shopper and packaging solutions.
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Ipsos Update - April 2019
This month’s edition features Ipsos research and thinking on technology and healthcare, nationality and inclusivity, Indian cuisine, virtual reality, text analytics and more.
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Ipsos Research Highlights - March 2019
Welcome to Highlights where we see Theresa May still struggling with Britain's withdrawal from the European Union, concern about crime increases and are we becoming more environmentally conscious?
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High hopes: Tips for ensuring successful text analytics
Text analytics is now an established component of many market research programmes. However, as its popularity has increased, so have expectations of what it can deliver. Here, Fiona Moss provides five ground rules to follow to ensure more success in using text analytics tools.
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EU HPV Consumer Awareness Study
New research highlights differing awareness levels and knowledge of the human papillomavirus (HPV) across Europe