Search
-
Ipsos Update – March 2019
March’s Ipsos Update presents our latest research on the future of the global population, ageing and attitudes towards automation. We also introduce new white papers on mothers in Asia, Japanese society and brand-building advertising campaigns.
-
Ipsos Research Highlights - February 2019
Welcome to our review of 2019 so far. It's been a tough start for Theresa May as confidence to get a good Brexit deal continues to fall. Meanwhile as Labour rebels leave the party, we have record levels of public dissatisfaction with Jeremy Corbyn.
-
Research futures: Drivers and scenarios for the next decade
In ten years’ time, the research ecosystem will look very different. New scenarios on the future of research from Elsevier and Ipsos uncover the biggest drivers of change shaping how knowledge will be produced and shared in the future.
-
Be bold, be creative, do research!
How early communication research enables marketers to make more creative, bolder advertising … faster.
-
The British Business Bank 2018 Business Finance Survey
The 2018 Business Finance Survey among SMEs, conducted by Ipsos on behalf of the British Business Bank.
-
Mixed Mode Surveys: Enhancing quality using online and face-to-face
This paper explores a variety of approaches where offline and online interviewing can work together to maximise response and minimise survey error.
-
Ipsos Update – February 2019
February’s Ipsos Update presents our latest research on global predictions for 2019, personal data and childhood obesity. We also showcase new white papers on sustainable packaging, ‘lead users’ and China’s affluent consumers.
-
Global predictions: what's in store for 2019?
The latest Ipsos Global Advisor poll was carried out in 31 countries around the world at the end of 2018. It asked over 21,000 online adults aged under 64 their predictions for 2019.
-
It’s About Time: Measuring Media Impact
Time is useful as a complementary measure to assess the value of various media opportunities to advertisers.
-
Understanding the UK cyber security skills labour market
This report presents the findings from a study conducted by Ipsos on behalf of the Department for Digital, Culture, Media and Sport (DCMS).