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In media we trust? How our views of the media are changing
While chants of “fake news” ring out around the world, this paper asks is there really a crisis of trust in the media?
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Ipsos Research Highlights - December 2018
Welcome to our final review of 2018. Theresa May gets a reprieve but the public don’t like her EU withdrawal deal and we find a group of people less trusted than estate agents and politicians!
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Workplace Pension: new research into saving for retirement
Ipsos has undertaken survey research on behalf of the Department for Work and Pensions to understand how people feel about saving for their retirement and the role of Workplace pensions.
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In The Frame: Tracking and Profiling Audiences to OOH Advertising
For many marketers, OOH advertising has a strong appeal: it is pure advertising; it features no other content to distract viewers and makes no demands on them; it doesn’t want you to click a banner or give it your email address. So, it is important that we measure exposure to OOH advertising accurately and efficiently.
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What the Nike campaign tells us about the risks & rewards of taking a stand
Nike's advertising campaign featuring Colin Kaepernick – a man described by the New York Times as “perhaps the most divisive American athlete of his generation” – is one of the most contentious examples of corporate activism in recent memory. What lessons can corporate communicators draw from the company speaking out on a ‘hot button’ issue, and how does this affect corporate reputation?
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Beyond Binary – Communicating With Gen Z
The Ipsos Corporate Reputation team were recently joined in a round-table discussion at The Ivy in London with 12 leading corporate communicators, to explore the implications of our recent Gen Z research.
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How brands can align themselves with local sentiment
As consumer tastes shift towards local, artisanal goods, established corporate brands need to understand the appeal of such products, and how they can more closely align themselves with consumer values.
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Londoners say Brexit, crime and housing are the top issues facing the capital
London Councils 2018 Poll of Londoners
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Research Methods Centre Update: November 2018
The latest Ipsos Research Methods Centre newsletter features our thinking on push to web survey design, whether it is time to think again about response rates, sampling issues for special populations, and more.
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Innovation in Large-Scale Nutrition Surveys
Lessons from the Bottom of the Pyramid Study: Since 2015 Ipsos Healthcare in UK have been conducting research on nutrition in India, Bangladesh and Nigeria, a summary of which is now available.