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What impact will national identity have on the outcome of the referendum?
Christopher McLean looks at the the role of national identity in the independence referendum
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Ipsos Political Monitor August 2012
The Government and the three main political parties' leaders appear to have benefited from a possible Olympic feel-good effect as their satisfaction ratings rise, according to the August Ipsos Political Monitor.
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Ain't got the time, ain't got the money
Money and time are always at a premium, but it's important to think about the future and engage with social media, writes Tara Beard-Knowland from Ipsos ASI in Brand Republic.
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Think BR: Communicating Britishness through advertising
Particularly this year, home-grown brands are emphasising their Britishness, writes Keith Glasspoole of Ipsos ASI in Brand Republic.
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Benchmarking residents' perceptions of local government
Ipsos's latest work for the Local Government Association, looking at the best ways to benchmark residents' perceptions of local government.
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Will Olympics Inspire a Social Generation?
Gavin Sugden talks about social media and the olympic games.
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Sunday Trading Poll
New research by Ipsos suggests that a permanent relaxation in the Sunday Trading laws may become inevitable sooner rather than later as the current younger generation of shoppers matures.
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Making the most of the fuzzy front end
When it comes to new product development it's important to take a strategic view of the fuzzy front end, write Joe Marshall and Annie Tokatlian, Ipsos Marketing in Brand Republic.
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Can viral make my media plan sick?
There are some strategies to employ and questions to consider if you think you've got content that can go viral, writes Tara Beard-Knowland, director, Ipsos ASI in Brand Republic.
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Majority of Scots support gay marriage
The majority of Scots think that same-sex couples should have the right to marry, according to our latest poll for the Equality Network.