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From Hashtags to Votes: analysing online engagement during #GE2024
What have we learnt from the way the public have engaged with the election online?
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Ipsos Update – July 2024
AI, Refugees, Crime … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Brand Starmer vs. Sunak
The Empathy Election: Can Brand Starmer Capitalise on Brand Sunak's Empathy Deficit?
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Businesses more likely to back Labour than the Conservatives to be the next government
Businesses place Labour above the Conservatives for managing the economy, and for helping people in work, according to a new Ipsos Omnibus poll ahead of the General Election.
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Global attitudes to crime and law enforcement
This 31-country study tracks how people around the world see crime playing out in their communities, what they want governments to do, and how much trust they have in law enforcement.
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Public: building more homes is the number one housing priority, but other things matter too!
Building more affordable homes, tackling homelessness, and reducing the number of empty homes are seen by the public as key housing priorities for the next government.
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Marginal Moments: Can Generative AI help us better understand the general election?
Marginal Moments was an AI R&D project, using AI personas to explore how election promises are engaging the public. We followed five AI generated voters throughout the election campaign, introducing them to a wide spectrum of national and local election materials, to understand how the speeches and pledges made by Parties impact their voting intention.
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Two in five Britons want increased spending on public services - even if it means they pay more in tax
New polling from Ipsos explores attitudes towards tax and spending on public services.
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Ipsos political polling methodology in Scotland
Ipsos’s current political polling design in Scotland.