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British public now see Reform as main opposition over Conservatives, and believe Farage more likely to be PM than Badenoch
Britons are now slightly more likely to consider Reform UK (37%) as the main opposition party, ahead of the Conservatives (33%).
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One third of Britons say they would view Reform UK more negatively if Liz Truss were to join the party
34% say that former PM Liz Truss defecting to Reform would make them view the party more negatively. 13% say they would view the party more positively.
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On second anniversary of King Charles III’s coronation, 44% of Britons want the ceremony for the next monarch to be smaller in scale
44% of Britons favour a smaller-scale coronation for the next monarch, compared to 38% who want one of a similar scale and 11% a larger ceremony. Britons are similarly split over whether too much or the right amount of money was spent on King Charles’ coronation.
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A third of Britons – higher among men and young people - would take up arms for country, as confidence in armed forces to defend Britain from attack falls since 2022
Almost half (48%) of Britons say they are no circumstances where they would be willing to take up arms for Britain, 35% think there are. However, 42% of those aged 18-34 say there are circumstances where they would be willing to take up arms, compared with 28% of 35-54-year-olds and 36% of those aged 55-75. There is an even bigger gender divide, with 49% of men saying they would be willing to serve compared with 21% of women.
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Britons are open to the use of AI in the NHS, but are split on whether it presents more risk or reward
The British public is comfortable rather than uncomfortable with a range of uses of AI in healthcare, particularly reminding patients to book follow-up appointments (61%), helping to identify potential health risks or early signs of disease via wearable devices (48%) and helping to identify those at increased risk of chronic illnesses (48%).
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Labour seen as the biggest factor behind the country’s economic woes as three in five think a recession likely within next year
Three in five (61%) Britons think a recession is likely within the next year.
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President Trump's first 100 days: US considered less of a force for good in world than China for first time ever
In Britain, just two in five (39%) say US is a ‘force for good’ in world – down 17 ppts from October 2024.
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Two thirds of Britons say the total number of people entering the UK is too high
Two in three (67%) Britons believe the total number of people entering the UK is too high, with 43% stating it is "much too high."
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Ipsos Economic Optimism Index falls to historic low
Current net figure of -68 even slightly lower than levels recorded during some of the most challenging economic periods in recent history, including January 1980 recession, 2008 financial crash, and the 2022 start of the cost-of-living crisis triggered by the COVID-19 pandemic and invasion of Ukraine.
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Local Elections: Voters lack confidence in all main parties to deliver, with Reform UK poised to do well
New research from Ipsos in the UK sheds light on the factors shaping voter decisions in the upcoming local elections on May 1, 2025.