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What the Nike campaign tells us about the risks & rewards of taking a stand
Nike's advertising campaign featuring Colin Kaepernick – a man described by the New York Times as “perhaps the most divisive American athlete of his generation” – is one of the most contentious examples of corporate activism in recent memory. What lessons can corporate communicators draw from the company speaking out on a ‘hot button’ issue, and how does this affect corporate reputation?
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Ipsos Research Highlights - October 2018
Welcome to our review of October. This month saw a further fall in confidence in Theresa May, more concern about Brexit (only 29% think we'll get a deal), and support for more public spending and tax cuts in the Budget.
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Energy sector reputations: time to power up?
The energy sector has an image problem. From domestic suppliers to international oil and gas companies, firms face an uphill struggle to be viewed in a more positive light by a wide range of their stakeholders – as issues around the environment, along with pricing concerns, shape perceptions amongst consumers, regulators, and the media.
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Changing gear: How mystery shopping drives a better automotive CX performance
What should an automotive mystery shopping programme focus on? What do car manufacturers and dealers want from one? Jakub Hankovský explores the different options available to manufacturers, importers and dealerships, and how a well-executed campaign can fuel a better customer experience for customers and employees alike.
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Super-clear? Where next for regulation of the food and drink industry
Legislation related to transparency generally, and obesity and healthy eating in particular is looking increasingly likely to be heading this way. How can companies handle this in terms of their communications?
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The Hacker: Why Protecting your Data is More Important than Ever Before
These days almost all companies recognise that they must take appropriate security measures to prevent hacks or data leaks. With advancements in technology happening at a record speed, and with data being recorded and stored in greater volumes than ever before, it is critical that companies protect their data.
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New research from Ipsos and the Office for National Statistics (ONS)
Two new reports published detailing the findings of response rate and incentive experiments for the Office for National Statistics.
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How to avoid an #epicfail
For brands to better leverage the increasingly connected world of social media, we’ve created a safe environment to test out ideas, concepts and campaigns. Welcome to Ipsos Digital Communities.
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Sugar: The Reformulation Challenge
The reduction of sugar in food and drink is one of the most effective strategies in managing the obesity crisis. Here, we discuss the reformulation challenges faced by manufacturers, and explain how our product testing expertise can help.
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"So, it’s okay to share my financial data now?"
Open Banking has the potential to revolutionise the financial services industry by giving customers more control of their personal data. Here, Research Director Celine Ledbury examines how banks will need to communicate its worth to their customers – and to trust in its security.