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What the Nike campaign tells us about the risks & rewards of taking a stand
Nike's advertising campaign featuring Colin Kaepernick – a man described by the New York Times as “perhaps the most divisive American athlete of his generation” – is one of the most contentious examples of corporate activism in recent memory. What lessons can corporate communicators draw from the company speaking out on a ‘hot button’ issue, and how does this affect corporate reputation?
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Beyond Binary – Communicating With Gen Z
The Ipsos Corporate Reputation team were recently joined in a round-table discussion at The Ivy in London with 12 leading corporate communicators, to explore the implications of our recent Gen Z research.
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How brands can align themselves with local sentiment
As consumer tastes shift towards local, artisanal goods, established corporate brands need to understand the appeal of such products, and how they can more closely align themselves with consumer values.
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Understanding children and young people's experiences of primary care
This research project - commissioned by NHS England and conducted by Ipsos - aimed to understand what matters most to children and young people when receiving primary care, and the most effective methods of seeking feedback about their experiences.
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Ipsos Research Highlights - October 2018
Welcome to our review of October. This month saw a further fall in confidence in Theresa May, more concern about Brexit (only 29% think we'll get a deal), and support for more public spending and tax cuts in the Budget.
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Energy sector reputations: time to power up?
The energy sector has an image problem. From domestic suppliers to international oil and gas companies, firms face an uphill struggle to be viewed in a more positive light by a wide range of their stakeholders – as issues around the environment, along with pricing concerns, shape perceptions amongst consumers, regulators, and the media.
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A public dialogue on genomic medicine: time for a new social contract?
Ipsos, Genomics England and Sciencewise have published a literature review which summarises gaps in our knowledge about public attitudes to genomics, and recommends areas for future research.
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Bringing the public along on the health tech revolution
Kate Duxbury reflects on the initial code of conduct for data driven health and care technology.
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Evaluation of revalidation for nurses and midwives: Interim (Year Two) report
Ipsos was commissioned by the Nursing and Midwifery Council (NMC) in March 2016 to conduct an independent evaluation of revalidation for nurses and midwives.
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Changing gear: How mystery shopping drives a better automotive CX performance
What should an automotive mystery shopping programme focus on? What do car manufacturers and dealers want from one? Jakub Hankovský explores the different options available to manufacturers, importers and dealerships, and how a well-executed campaign can fuel a better customer experience for customers and employees alike.