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Mapping the journey to sustainable pack: What consumers want
Considering various environmental concerns, the accumulation of waste, packaging and plastic is the third-biggest concern across the globe (41%), after the threat posed by climate change (46%) and extreme climate events (43%).
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Can Award Winning Ads be Effective?
We know that creative quality is a big driver of advertising effectiveness. Here’s how brands can turn their award-winning creative into commercial success.
Category Fundamentals
What can I learn about category behaviour and attitudes that shows me where to play and how to win?
Brand Positioning
How do I position my brand and portfolio for sustained performance?
Consumer Fundamentals
How do I segment people and occasions to maximise business potential?
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Creating and Embedding Cultural Change
With Consumer Duty in full force firms will be expected to show they have embedded the outcomes of the Duty in their culture, presenting a challenge and an opportunity.
Creative Development
Explore the communication strategy, uncover the best idea and creative route.
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Conversations with AI Part II: Unveiling AI quality in qualitative workstreams
In this white paper we explore how generative AI can be used within qualitative research.
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Very Human Reactions to AI – The impact of cultural expectations and what this means for brands
New thinking from Ipsos, unpacks how brands can implement Generative AI solutions in a way that is authentic, trusted, and brings value to consumers.
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ESG across borders: The cultural context
The domain of ESG stretches across a broad range of themes that are just as complex as they are far-reaching.