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Ipsos Issues Index: September 2023
Public concern about immigration rises to the highest level in six years, though the economy and inflation remain the most important issues according to the September 2023 Ipsos Issues Index
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Engaging online environments for always-on human insights
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Seven in ten Britons think the country is not doing enough to meet its infrastructure needs, prioritising water supply and renewables for investment
People continue to recognise infrastructure’s ‘double dividend’ but see substantial room for improvement according to the latest Ipsos Global Infrastructure Index.
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Public split on whether announcement to delay/cancel Net Zero policies was right or wrong
But trust in the Conservatives on climate change and to reduce cost of living remains low.
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Dare to be a TikTok MISFIT: How KitKat shaped a cultural moment and championed Brand Success
In early 2023, KitKat Japan unveiled its noteworthy KitKat YOKUBARI DOUBLE ad on TikTok. Masterfully adhering to social media codes while injecting a burst of creative brilliance resulted in an authentic Misfits story.
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Half of Scots expect positive energy security impacts from new North Sea oil and gas drilling licences
Scottish public support for improving the energy efficiency of homes and businesses and investing in renewables is higher than it is in Great Britain as a whole, according to new Ipsos polling in Scotland.
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Dissatisfaction with government on immigration at highest level since 2015
Two-thirds of the public are dissatisfied with the way the Government is dealing with immigration, according to the Immigration Attitudes Tracker from Ipsos and British Future.
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Britons concerned about climate change, but cost of living is a barrier to action
Three quarters of Britons support making it easier to travel by public transport to reduce the use of cars, while just 3 in 10 support making it more expensive to drive - new Ipsos polling.
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Willingness to Pay: What you need to know when calculating feature willingness to pay
In this paper we will discuss ‘Willingness to Pay’; how to measure it, introducing the latest methods for calculating it, and recommendations based on an extensive evaluation of different methods.
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Brits want to fight climate change, but a third of consumers unaware of how to make homes greener
New research from Mitsubishi Electric and Ipsos reveals consumers want to support the environment, and there is growing consumer appetite for heat pump technology. It also finds a fundamental lack of understanding around energy efficiency, and underlines the need for the government to prioritise Net Zero awareness.