Search
-
Super-clear? Where next for regulation of the food and drink industry
Legislation related to transparency generally, and obesity and healthy eating in particular is looking increasingly likely to be heading this way. How can companies handle this in terms of their communications?
-
How behavioural science is helping us improve our understanding of corporate reputations
The Ipsos Global Reputation Centre is increasingly applying a range of behavioural science-based solutions, to more fully understand what stakeholders and the public really think and feel about brands. Understanding these nonconscious processes immeasurably improves insights-driven communications strategies and reputation management: a more complete picture of what’s going on in our audiences’ heads can give a significant edge over competitors trying to influence the same people.
-
Understanding local expectations and safeguarding your 'licence to operate' in the extractive industries
As extractive companies explore new geographies in order to satisfy growing and changing demands, the challenges to their reputation and licence to operate will become ever harder to predict. Understanding the local context, tracking emerging issues, addressing stakeholder expectations and measuring progress will be ever more vital to success.
-
APC - External Process Evaluation
External process evaluation of the Advanced Propulsion Centre that provides evidence on effectiveness of delivery, and early findings on ‘what works’ in government automotive R&D funding.
-
Public Health England 2017/18 Stakeholder Research
In late 2017, Ipsos was commissioned to undertake the fifth wave of Public Health England’s research with stakeholders, which it has been running since 2013/14.
-
Transport a block to business say Captains of Industry
Three-quarters of Captains of Industry agree that their company would have more opportunities to improve if the transport network was better.
-
Is there a real threat of a finance sector “Brexodus”?
Will the Banking & Finance Sector exit Britain post-Brexit, and what would be the consequences?
Ipsos’s latest research among MPs, Business Journalists and the General Public provides warning signals in terms of perceived likelihood of the financial sector moving from the UK to the EU, and highlights the serious consequences for any banks relocating abroad. -
Drug pricing controversies are here to stay – what do consumers think?
Drug pricing has long been a key reputational issue for the pharmaceutical industry in the eyes of consumers. In light of recent media coverage of this issue, it is unlikely that perceptions are going to shift any time soon. However, many senior stakeholder groups are positive about the future of Pharmaceuticals.
-
Launching Creative Excellence
A space agency would never launch a flight without the correct readiness review. So, should you launch your creative without carrying out those critical checks?
-
Taking a stand: how do companies get it right?
New research from the Ipsos Global Reputation Centre asked business leaders, consumers, Members of Parliament, and journalists for their views on corporate activism – examining the potential risks and benefits of taking a corporate stance, how organisations can determine which issues they speak on, and how to communicate their views when they do.