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Ipsos Predictions for the UK in 2024
As 2023 comes to an end, Ipsos asked the British public to look forward to what 2024 could bring. From a general election, to a general strike, heatwaves to aliens, what has next year got in store for us?
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Perils of perception, prejudice and conspiracy theories
The gap between reality and perception is often massive. This is illustrated by a new survey carried out for the Royaumont Talks, whose theme this year was "Believing". The results were presented on 1 December at Royaumont Abbey by Didier Truchot, founder and chairman of Ipsos. In this survey, Ipsos tested the beliefs of the population in ten major countries on a range of social, political, economic and current affairs issues – and compared them with actual data.
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Majority of Britons feel worse off since the last General Election
Do you feel better or worse off since the 2019 election? Our latest Ipsos Political Pulse survey.
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NHS Staff top Santa’s ‘nice list’ for fourth year in a row
Ipsos polled the British public on whom they think deserves to be on Santa's 'Nice' List and 'Naughty' List!
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Trust in politicians reaches its lowest score in 40 years
This year's Ipsos Veracity Index reveals that the proportions of people who say they trust politicians and Government Ministers to tell the truth have reached their lowest scores since the survey began in 1983.
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Clear majorities think Rishi Sunak’s government has done a bad job on key public priorities such as the NHS and cost of living
The December 20203 Ipsos Political Monitor explores public attitudes to the job Rishi Sunak’s government has done in key areas, whether Labour would do a better job and what impact they think recent changes in the Autumn Statement will have on their personal finances next year.
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Ahead of highly anticipated UK general election in 2024, satisfaction with democracy is low
A new survey by Ipsos KnowledgePanel conducted across seven countries - UK, France, Italy, Sweden, Poland, Croatia and US - reveals the public support democratic principles such as voting, building consensus, diffusion of power, despite widespread dissatisfaction with a system perceived to favour the rich and powerful.
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The Empathy Gap and How to Bridge It
In the first volume of our Dynamic Effectiveness series we broached the subject of gender in advertising using Ipsos Global Trends data to show how better portrayal of women is good for both society and business. In volume 2, we were inspired by another global trend: the search for simplicity and meaning.
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8 in 10 Britons think Rishi Sunak’s government has done a bad job managing immigration
The December 2023 Ipsos Political Monitor explores public attitudes to how Rishi Sunak’s Conservative government have managed immigration and whether Labour would do a better job.
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Public think UK government did a bad job over a good job handling Covid pandemic by a two to one margin
Ipsos polling shows low confidence among the public that Boris Johnson and Downing Street staff followed the Covid rules appropriately during the pandemic.