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Ipsos Update – March 2024
Populism, UX, Love… Ipsos Update explores the latest research & thinking on key topics from Ipsos teams around the world.
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The death of the Business Card?
The custom of giving business cards could be on the way out according to this Ipsos Omnibus poll
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Yes Prime Minister, questionnaire design matters
An Ipsos poll asking the same series of questions asked in the BBC comedy series Yes Prime Minister, series 1, episode 2, "The Ministerial Broadcast" as posed by Sir Humphrey Appleby to Bernard Woolley
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Despite continued pressures on the NHS, maternity service users report an improved experience in the 2023 Maternity Survey
Anita Jeffreson and Holly Brown look at results from the 2023 NHS Maternity Survey, coordinated by Ipsos on behalf of the Care Quality Commission, to see what the data tells us about the maternity services’ recovery from the pandemic.
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Ipsos Update – February 2024
Gender, politics, manufacturing… Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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SNP still lead in Scotland but Labour are narrowing the gap
The SNP leads Scottish Labour by 7 points on Westminster General Election voting intention according to the latest poll by Ipsos in partnership with STV News.
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Dynamic Effectiveness: Ipsos & Effie UK
The series combines evidence on society, trends, and advertising effectiveness from Ipsos research with Effie’s marketing effectiveness database to help marketers build better campaigns.
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Ipsos Update – January 2024
AI, inflation, predictions for 2024… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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The Empathy Gap and How to Bridge It
In the first volume of our Dynamic Effectiveness series we broached the subject of gender in advertising using Ipsos Global Trends data to show how better portrayal of women is good for both society and business. In volume 2, we were inspired by another global trend: the search for simplicity and meaning.
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Majority of Britons hold unfavourable opinion of Rishi Sunak
Prime Minister Rishi Sunak's favourability ratings have worsened in 2023 according to the latest Ipsos Political Pulse poll.