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Branded Content: Emperor's New Clothes or the Future of Marketing?
Content is the touchpoint du jour for more and more marketers. In this thought piece Ipsos Connect's Eleanor Thornton-Firkin explores the framework for successful branded content and resonance with people for the content, platform, and brand.
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The Truth, The Whole Truth and Nothing But the Truth
In a world where we can watch TV and read newspapers across a host of devices, Andrew Green, Global Director of Audience Solutions at Ipsos Connect, writes about how we can measure all this complexity.
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Dead Trees and the Death Narrative
Andrew Green, Global Head of Audience Solutions, Ipsos Connect, blogs on the so-called ‘death narrative’ – the notion that printed newspapers (the ‘dead tree’ editions) will eventually disappear.
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The Future is Hybrid
Andrew Green blogs on the future of audience measurement and research in a multi-screen streaming TV landscape.
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Plus ça change, plus c'est la même chose...
Andrew Green, Global Head of Audience Measurement for Ipsos Connect, asks whether digital views are a more precise measure for ads than traditional forms of audience.
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Looking backwards and forwards
Mark Diffley of Ipsos Scotland reflects on the Scottish Independence referendum one year on for Public Affairs News
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Is the tide turning for streaming services?
In the blog Ipsos Connect’s Elliot Whitehead talks about streaming services and the challenge of offering extra value to subscribers.
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Why are our perceptions about the military so far off the mark?
From the UK, to Canada, Australia and the United States – our opinions about the military are usually wrong, says Bobby Duffy in The Conversation.
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Hearts and Minds: misperceptions and the military
Ipsos and King's College London are releasing a new international survey that highlights what the public in Britain, the US, France, Australia and Canada get right and wrong about the military and the armed forces.
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Dave and Ed vs Zayn and Kim K... who are the social media winners?
New research from Ipsos indicates that during the 2015 General Election, politics has (mostly) won the social media battle against entertainment news stories.