Search
-
2020: The year of the boiled frog
How retailers can adapt and respond to fluid customer behaviours and expectations post-COVID-19
-
Now what? Climate change and coronavirus
Seventy-one percent of the world feels climate change is as significant a threat as coronavirus in the long term. So, in the midst of this upheaval we ask what, if anything, can COVID-19 teach us about the climate crisis?
-
Ipsos Update - June 2020
This month’s round-up of research and analysis from Ipsos around the world includes the latest insights on the impacts of coronavirus and how we can plan for the future, customer experience – including the emerging health and safety agenda, attitudes to work, the second world war, and public opinion from New Zealand and Australia.
-
Organisational responses to COVID-19 based on the Forces of CX
The way organisations have responded to customers and employees has been a true sign of their culture and ability to adapt. These articles examine how some of the world’s biggest brands have acted in the months since the pandemic began, and how your brand’s consumer response can be on-point, based on the Ipsos Forces of CX: A human-centric framework to help organisations better design and deliver customer experience.
-
From comic relief to the comfort of nostalgia: 5 ways our TV viewing has changed in lockdown
To help understand the changes to TV viewing, Thinkbox commissioned Ipsos to conduct a new real-time study following 12 households across the UK as their routines, needs and viewing habits change week by week.
-
Ipsos Reputation Council Report 2020
Welcome to the latest edition from the Ipsos Reputation Council. Our fourteenth sitting involves 150 senior communicators in 19 countries – making this a truly international view. In this report, our Council members explore the newest thinking and practice in corporate reputation management and tell us how they are responding to a changing communications landscape.
-
The effect of gambling advertising on children, young people and vulnerable adults
Research finds gambling is seen as part of everyday life for children, young people and vulnerable adults and recommends action is needed to reduce the risk of gambling harms.
-
The Power of You: Why distinctive brand assets are a driving force of creative effectiveness
In a rapidly changing media landscape, this is a call to action to help your creative leverage the power of you.
-
The Perils of Perception 2020: Global study explores how wrong people are about the causes of death
Ipsos’ latest Perils of Perception study highlights public misperceptions about the proportion of people who die from diseases, violence, transport injuries and other causes.
Regulation
Helping regulators understand and influence key stakeholders in their sector.