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Dynamic Effectiveness: Ipsos & Effie UK
The series combines evidence on society, trends, and advertising effectiveness from Ipsos research with Effie’s marketing effectiveness database to help marketers build better campaigns.
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Applying Lessons from CX Text Analytics to Generative AI
Not Doomed to Repeat: learning from the past of Customer Experience text analytics will ensure we obtain the most value from Large Language Models
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NHS Staff top Santa’s ‘nice list’ for fourth year in a row
Ipsos polled the British public on whom they think deserves to be on Santa's 'Nice' List and 'Naughty' List!
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The Empathy Gap and How to Bridge It
In the first volume of our Dynamic Effectiveness series we broached the subject of gender in advertising using Ipsos Global Trends data to show how better portrayal of women is good for both society and business. In volume 2, we were inspired by another global trend: the search for simplicity and meaning.
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Racism and social media
An Ipsos survey looks at attitudes towards racism in society and on social media.
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Active Lives Children and Young People Survey 2022-23
Ipsos conducted the sixth year of this ongoing survey on behalf of Sport England during the 2022-23 academic year. Sport England commissioned Ipsos to design and carry out the survey to inform their own strategy and the strategies of the Department for Culture, Media and Sport (DCMS), the Department for Education (DfE) and the Department of Health and Social Care (DHSC).
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The majority of relatives of women killed by men believe that their relative’s death was preventable
A new survey from Killed Women and Ipsos among the relatives of women who have been killed by men finds that most believe that their relative’s death could have been prevented and that sentences issued do not deliver justice.
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Ipsos Update – December 2023
Risks, nations, AI… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Nationwide: Reaping the rewards of demonstrating empathy
Recent research conducted by Ipsos across numerous categories brought to light the importance of Expectations, Context, and Empathy in driving brand choice.
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Seven in ten people anticipate climate change will have a “severe effect” in their area within the next ten years
And six in ten say their government is not working hard enough to tackle climate change according to an Ipsos Global Advisor poll of 31 countries.