Search
-
Every Mode Everywhere All At Once? A Practical Guide to Mixed-Mode Surveys
Designed for commissioners and practitioners alike, this guide distils our hands-on experience and methodological insight into clear, actionable advice for navigating the complexities of mixed-mode surveys.
-
Public Support Holding Steady for Refugees Despite Global Fragility
A new survey by Ipsos, released for World Refugee Day, highlights the resilience of public support for refugees while also revealing significant concerns to be addressed.
-
Inside Ipsos’ Spending Review Briefing
As political and economic stakes rise across the UK, Ipsos’ second Beyond the Bubble webinar of the year couldn’t have arrived at a more pivotal time.
-
Reeves’ approval ratings mirror Kwarteng’s post mini-budget as over half of Britons think the UK is now in a period of austerity. Public is split on the key decisions and trade-offs facing the Chancellor ahead of the Spending Review
Half (51%) of Britons say that Rachel Reeves is doing a bad job as Chancellor (16% good job). These ratings are near identical to Kwasi Kwarteng’s in the aftermath of the September 2022 mini-budget.
-
Just 1 in 5 would support the Chancellor breaking her fiscal rules, but support increases if it means more money for public services - though public awareness of rules is low
Two in five (40%) believe it would be a good thing for Chancellor to break her fiscal rules, if it meant raising more money for higher quality public services. However, they are less supportive of breaking the rules in principle (20%) or if it leads to more borrowing (14%) or higher taxes (15%).
-
A third of Britons – higher among men and young people - would take up arms for country, as confidence in armed forces to defend Britain from attack falls since 2022
Almost half (48%) of Britons say they are no circumstances where they would be willing to take up arms for Britain, 35% think there are. However, 42% of those aged 18-34 say there are circumstances where they would be willing to take up arms, compared with 28% of 35-54-year-olds and 36% of those aged 55-75. There is an even bigger gender divide, with 49% of men saying they would be willing to serve compared with 21% of women.
-
Customer Interactions Matter
Unlock the Power of Real-Time Retail Insights with Mystery Shop Essentials.
-
Perfect Retail Execution Matters
Elevate Your Retail Game with Strategic Insights from Audit Essentials
-
Price trumps planet? Britons want sustainable products, but on a budget
While concerns about the environmental and social impacts of purchasing decisions are rising, price remains the most important factor for British consumers, with 93% rating it as very/somewhat important.