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Ignite Growth with Collective Innovation
Ipsos, one of the world’s leading market research companies, announces today the launch of Collective Innovation, an end-to-end offer designed to help businesses accelerate their innovation development with higher success rates.
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Public prioritise fixing the NHS most of Keir Starmer’s 5 key missions for government
New polling from Ipsos released following the King's Speech after the 2024 General Election.
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Manifesto Championship
Which announcements ranked best across eight policy areas? Our Championship tested 56 of the key policies announced in party manifestos with the public. Using a message testing approach called Ipsos DUEL, each participant was shown a random selection of 16 policy pledges in their own mini-tournament, knocking out the worst performing to select an overall winner.
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Mapping the journey to sustainable pack: What consumers want
Considering various environmental concerns, the accumulation of waste, packaging and plastic is the third-biggest concern across the globe (41%), after the threat posed by climate change (46%) and extreme climate events (43%).
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Ipsos Update – April 2023
Sustainability, happiness, democracy… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Volvo Sustainability Campaigns: Making Magnificent Advertising, Not Wallpaper
Effective sustainability communication that inspires without losing sight of the brand.
Pack
Measure the success of new packs in a competitive context.
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Findings From Latest COVID-19 REACT-1 Study Published
Findings from the twelfth report of REACT-1, one of the country’s largest studies into COVID-19 infections in England, have been published today (Thursday 17 June) by Imperial College London and Ipsos.