Understanding Society

In our latest Understanding Society, we analyse the power of public opnion across the world and feature a Q&A with Tony Blair.

One year after the election of the Coalition government, Ipsos's latest Understanding Society explores the implications for local public services.

In this edition of Understanding Society, we use the research we have done over the last year to look at what, if any, effect global economic, political and social challenges had on elections in 2010.

The newsletter deals with key themes - public opinion on the role of government and the Big Society, how to deliver more for less through innovation, more involvemnet from charities and individual behaviour change, and how we engage the public in these difficult decisions.

Public services have improved considerably in recent years but, as we know, the public response to this is often to quickly `bank' any improvements and then raise their expectations once again. Meeting - and managing - these expectations is only going to become more important as tighter…

There is a difficulty in measuring people's perceptions. This newsletter provides a framework for developing a more sophisticated understanding of what drives public attitudes.