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Discover Ipsos PersonaBot, the revolutionary tool that brings segments to life
Watch our video and experience the simplicity and effectiveness of Ipsos PersonaBot in action.
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91% of Vietnamese feel it is possible for a brand to support good causes and make money at the same time
Corporations are responding to calls for fairness and support for key issues by making an effort to demonstrate their empathy.
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Ipsos Update – March 2021
Our monthly round-up of Ipsos research and thinking reflects on the world one year on from Covid-19, looks forward to the world in 2025 and beyond, and presents new white papers on customer experience, product innovation and research methods.
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Làm sao để mỉm cười với khách hàng khi phải đeo khẩu trang? Service with a smile?
Mang đến dịch vụ khách hàng tốt trong khi phải đeo khẩu trang
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Ipsos Update - May 2020
This month’s edition of Ipsos Update brings you a round-up of the latest research and analysis from Ipsos teams around the world.
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Who Is Buying Luxury Goods In Asia?
What is the difference between luxury and mass market today? As premium brands grow and deliver constantly new experiences and personalised services, they are redefining the frontier between the two worlds, which is now more blurred than ever.