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Conversations with AI Part VI: AI-powered moderator bots: Enhancing empathy or eroding connection?
In the sixth white paper in our Ipsos Views Conversations with AI series, we explore the role of a Moderator Bot powered by generative AI within qualitative research.
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Spotting opportunities beyond the mainstream: the Vibrant Fringes
How listening to voices from the fringes can unveil opportunities for growth.
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Crafting Brand Success in the Modern Vietnamese Home Meal Landscape
Dive into the vibrant world of Vietnamese home meals where tradition meets modernity, and cultural values shape dining experiences.
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Conversations with AI Part II: Unveiling AI quality in qualitative workstreams
In this white paper we explore how generative AI can be used within qualitative research.
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74% APAC citizens with they could slow down the pace of their life
Busy, stressful lives mean that people need time out
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Ipsos Update - September 2022
Ben Page opens this month’s edition of Ipsos Update with his reflections on a global environment of continued uncertainty. Between heatwaves and the continuing rise of inflation – a dark cloud overshadowing many of this month’s articles – consumer anxiety is evident.
We also focus on creativity in advertising and learn how behavioural science can lead to more successful product testing, alongside new global surveys exploring the public’s views on the most trustworthy professions and the legal status of abortion. -
Global Trends 2021: Aftershocks and continuity
Most people across 25 countries now it is more important that businesses fight climate change than pay the right amount of tax. Seven in ten globally now say they tend to buy brands that reflect their personal values and that business leaders have a responsibility to speak out on social issues. Around the world, agreement on the urgency of dealing with climate change continues to rise but many other social attitudes hold steady, despite COVID-19.
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Ipsos Update - April 2019
This month’s edition features Ipsos research and thinking on technology and healthcare, nationality and inclusivity, Indian cuisine, virtual reality, text analytics and more.
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Ipsos Update - June 2018
Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. June’s edition features new papers on shopper behaviour and the value of reputation, as well as global surveys on socialism, summer holiday plans and the Royal Family.
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Ipsos Update - March 2018
Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. March’s edition features new papers on the African middle class, women's economic empowerment, and a neuro take on the Super Bowl ads. There are also global public opinion studies on the recent Winter Olympics and attitudes towards transgender people.