Search
-
Ipsos Event_Unlocking GROWTH with AI - Beyond the Hype
Artificial Intelligence is here, there, and everywhere – continuously revolutionizing market research at an unstoppable pace. With the latest advancements of generative AI and synthetic data, brands are experiencing an explosion of opportunities to transform their research process.
-
[Exclusive Event] Unlocking GROWTH with AI - Beyond the Hype
Artificial Intelligence is here, there, and everywhere – continuously revolutionizing market research at an unstoppable pace. Join our exclusive in-person event to explore how generative AI, analytical AI, and synthetic data can be harnessed with deep human insight to build stronger consumer connections and ignite business growth.
-
Discover Ipsos PersonaBot, the revolutionary tool that brings segments to life
Watch our video and experience the simplicity and effectiveness of Ipsos PersonaBot in action.
-
Short-Form Social Misfits
The next creative shift that will drive advertising effects in TikTok, Instagram Reels and YouTube Shorts
-
Conflicting Global Perceptions around AI present Mixed Signals for Brands
In an atmosphere of both worry and wonder surrounding the use of AI, trust issues abound. Our 30-country report reveals regional differences in the level of excitement about advances in artificial intelligence, confidence in responsible use, and expectations of future impacts.
-
Misfits and the Machine: Why AI alone can’t crack creative effectiveness
In the second of our AI in Advertising papers, we explore the benefits and limitations of using AI in ad development.
-
Golden Years, Golden Opportunities
Read more about what an aging consumer base means for businesses, how to tap into the wealth held by this cohort, and who among older adults is spending – and on what.
-
The world’s No. 1 Most Innovative Insights & Analytics Company in 2024 GRIT Top 50 Suppliers list
Ipsos’ win reflects a decades-long reputation for leading-edge research and rigor
-
Ipsos Global Trends 2024: From Vietnamese Tensions to Intentional Business Opportunities
Ipsos’ largest public survey in its history. 50,000 interviews, 50 markets, 74% of the world's population and 90% of the world's Gross Domestic Product. What do global, and especially Vietnamese, citizens think and feel?