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Golden Years, Golden Opportunities
Read more about what an aging consumer base means for businesses, how to tap into the wealth held by this cohort, and who among older adults is spending – and on what.
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The world’s No. 1 Most Innovative Insights & Analytics Company in 2024 GRIT Top 50 Suppliers list
Ipsos’ win reflects a decades-long reputation for leading-edge research and rigor
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Asia Pacific open to digital and reform transformation
Asia Pacific open to digital and reform transformation, but concerned about pace of change: can business and government leaders guide the change revolution?
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March 2024: Consumer confidence mixed throughout Europe
Spain and Italy are up significantly while Great Britain and Sweden decline.
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Millennials and Gen Z less in favour of gender equality than older generations
Ipsos’ annual International Women’s Day finds 60% of Gen Z men across 31 countries think women’s equality discriminates against men.
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Ipsos releases the 2024 edition of the Reputation Council report
The Reputation Council is a definitive guide to the latest thinking and practice in corporate communications and corporate reputation management, from senior communicators at many of the world's most respected companies.
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Optimism About AI's Potential
A global survey conducted by Google and Ipsos, involving over 17,000 participants from 17 countries, highlights optimism about AI's potential.
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Global predictions for 2024: Optimism is on the rise as more think next year will be better
However, people expect climate change to worsen in 2024, the Ipsos Predictions survey finds