Search
IPSOS広告効果測定サービスご紹介
Fast evaluation for digital contents by Ipsos
-
Misfits and the Machine: Why AI alone can’t crack creative effectiveness
In the second of our AI in Advertising papers, we explore the benefits and limitations of using AI in ad development.
-
Ipsos Update – February 2025
Housing, Shopping … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world. -
Ipsos Update – January 2025
Almanac, Predictions, … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world. -
Conversations with AI Part VI: AI-powered moderator bots: Enhancing empathy or eroding connection?
In the sixth white paper in our Ipsos Views Conversations with AI series, we explore the role of a Moderator Bot powered by generative AI within qualitative research.
-
Conversations with AI Part V: Is there depth and empathy with AI twins?
How do synthetic respondents fall short of capturing the human experience? In this paper, we share the results of a research study conducted to test the capabilities of AI twins.
-
Conversations with AI Part IV: AI-assisted knowledge libraries and curation, the search for a trusted output
This Ipsos Views white paper explores the role of AI as part of curation and how human expertise and AI speed can work best together.