Search
-
Ipsos Event_Unlocking GROWTH with AI - Beyond the Hype
Artificial Intelligence is here, there, and everywhere – continuously revolutionizing market research at an unstoppable pace. With the latest advancements of generative AI and synthetic data, brands are experiencing an explosion of opportunities to transform their research process.
-
[Exclusive Event] Unlocking GROWTH with AI - Beyond the Hype
Artificial Intelligence is here, there, and everywhere – continuously revolutionizing market research at an unstoppable pace. Join our exclusive in-person event to explore how generative AI, analytical AI, and synthetic data can be harnessed with deep human insight to build stronger consumer connections and ignite business growth.
-
Ignite Growth with Collective Innovation
Ipsos, one of the world’s leading market research companies, announces today the launch of Collective Innovation, an end-to-end offer designed to help businesses accelerate their innovation development with higher success rates.
-
Misfits and the Machine: Why AI alone can’t crack creative effectiveness
In the second of our AI in Advertising papers, we explore the benefits and limitations of using AI in ad development.
-
Conversations with AI Part VI: AI-powered moderator bots: Enhancing empathy or eroding connection?
In the sixth white paper in our Ipsos Views Conversations with AI series, we explore the role of a Moderator Bot powered by generative AI within qualitative research.
-
Conversations with AI Part V: Is there depth and empathy with AI twins?
How do synthetic respondents fall short of capturing the human experience? In this paper, we share the results of a research study conducted to test the capabilities of AI twins.
-
Spotting opportunities beyond the mainstream: the Vibrant Fringes
How listening to voices from the fringes can unveil opportunities for growth.