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Energy deficiency in Africa and the rise of solar solutions
Africa's energy landscape is characterized by significant deficiencies, with vast disparities in electricity access across the continent.
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Progress and Polarisation: Global Attitudes Toward Gender Equality in 2025
Ipsos' International Women's Day Survey Reveals Mixed Views on Gender Equality Advancements and Societal Tensions.
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From weight loss to longevity, South Africa's health consciousness takes centre stage this year
As South Africans embrace the spirit of 'New Year, New Me' and embarking on their New Year's resolutions, often centred around health and wellness, the Ipsos Global Trends study reveals that South Africans, along with their African counterparts, are already ahead of the global curve in health consciousness and proactive self-care.
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Conscious consumerism rises in Africa
As the world grapples with economic uncertainty, inflation and the cost of living, African consumers are charting their own course, maintaining a sense of optimism and demonstrating unique perspectives on brand loyalty, environmental consciousness, and digital engagement. These insights come from the latest Ipsos Global Trends study, which surveyed consumers across 50 countries, including several African nations.
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How and why sentiment declined among South African consumers
Consumer confidence in South Africa has been volatile in 2023 largely due to high unemployment and persisting power outages.
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South Africa’s unemployment nightmare: The burden on its people
According to the recent Ipsos What Worries the World survey, a total of 69% of South Africans cite unemployment as their top worry, as opposed to 41% of the rest of world who chose inflation as their top worry.
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Ipsos in South Africa ‘corners’ the Brand market with newly appointed Brand Health Service Line Lead
Global market research company, Ipsos, is pleased to announce the appointment of Kim Larsen as Service Line Lead: Brand Health Tracking for Ipsos in South Africa. Kim replaces Julitha Tseka, who is transferring to Client Officer, remaining in the Ipsos South Africa business. Julitha served as Service Line Lead: Brand Health Tracking for Ipsos South Africa since September 2018.
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Africa Day 2022: CSR in the new world
Corporate Reputation is influenced strongly by the CSR activities of a company. CSR activities can build trust, and trust is one of the main pillars of the reputation of any business.
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61% globally think the war in Ukraine poses a significant risk to their country
Survey finds unity in concern for Ukrainians, willingness to take in refugees, and wariness of getting involved militarily, but diverging views on sanctions and military support
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Earth Day 2022: awareness of government actions to combat climate change is low in most countries despite high level of concern
In a new global survey of 23,577 adults aged 16 – 74 in 31 countries, Ipsos found that climate change is a regular concern for half of people across a global country average. Concern is notably higher in Latin American countries, with Colombia, Chile, Mexico, Argentina and Italy all leading the way as those who think about the effects of climate change on their countries most frequently. Conversely Great Britain ranks in the bottom five countries who don’t think about climate change as much, beaten only by Japan, the Netherlands, Russia and China.